I’m reading a very compelling book on business and management. It’s called A Whole New Mind:  Why Right-brainers will Rule the Future and it’s a must-read. I would like to write a review about it some time soon as I complete it but for now let me tell you a little bit about one of its chapters - Story. Telling a ‘Story’ or dispensing knowledge by way of a narratives can be a valuable insight about who you are and what you do. This is especially true in the age of Web 2.0 where you are closely and continuously interacting with your target audience. A story is nothing but..

understanding something “in context” which can leave memorable impressions in the minds of your target audience.

Mass-media advertising such as television commercials have always been around and will always be around because of this very reason. It allows marketers to tell a unique ’story’. What are the benefits of telling a story anyway?

• A story lets you be more creative with your brand and mould it depending on your target audience. It can be in any form - video, poster, an actual story, your blog.
• Every story is unique and if well-said it can be a lasting memory
• A story lets you sell more than just your brand - an experience or short preview how it would be to use your product/service

I found some unique examples of ’stories’ on the net that I would like to share with you:

• Pepsi tells a story about generations with this video advertisement while blending their brand’s purpose: to refresh everyone!
• This is a website by KitKat. What does it do you ask? Check it for yourself and tell me why it’s telling their story…
• Google tells us a mix of stories that has made for a strong brand. We’ve all heard about how Google is known for not using mass advertising as a means to promote itself but rather relies on word of mouth. Google is characterized as being ‘good’. Why?Their tagline ‘Do no evil’ is one reason but there are various other reasons too: one of them being that they don’t believe in mass advertising which is often considered as an ‘evil’ by consumers. Google enjoys this reputation of being ‘good’ with its users for another important reason: their design tells users that they are good:->Clutter-free websites that load really fast
  ->User Experience over glamorous websites
  ->Intuitive design
  ->The Google Blogging culture: transparent, honest, personal and casual in nature - their blogs make you feel they like you are talking to a friend.

  All these factors above along with their tagline ‘Do no Evil’ makes an awesome story, doesn’t it? Do me a favor, check this blogpost and tell me if you think Google’s good…

Remember: “The universe is made of stories, not of atoms.”

Do you see any stories on the Web?  please share it here…Do you have your own story to share? Even better… :-)