I asked a question on Linkedin (in extension to my previous blogpost) to survey how enterprises are using video advertising as a tool and I realized that it was a severely vague and one that could be easily misinterpreted. So this post is now sort of a clarification as well as an extension to the previous one. 

There are different ways in which you can use video for advertising on the internet:

1. Create a channel on YouTube and promote it. Let your videos point to your landing page i.e. your website
    
2. Create a Video and sign up for the YouTube advertising program to play your Video Ads displayed within YouTube videos. Everytime someone clicks to play your video, you lose advertising dollars. Then the video obviously has a link that could take the viewer to your website.
    
3. Viral Video advertising: Create a video, share it. Let others share it. Enable them to share it with others and so on and so forth.

Whether it’s either of the three ways above (or so many other combinations that are possible), you simply want your videos to drive traffic to your website.  Although, fundamentally speaking, there are two ways of using video:

A) Create a Video advertisement that is a sponsorship for a Hulu video - much like TV advertising. Or as in 2, click-to-play on Youtube

B) Create a Video Marketing Campaign where the video is free to view by anyone and everyone but is combined with the power of social media such as Facebook, YouTube Channels, a viral campaign, a Facebook application or anything.

From the response I got on my Linkedin question, it seems that video marketing is being used more widely as an enriching user-engaging tool. Although, from what Video ads one can see on YouTube, video advertising seems mostly prevalent with MNCs or Fortune 500 companies as they are not affordable as PPC ads.

I want to explore this area further in my blog posts and would like to know your views as to what you would like to learn more about it. Please leave your comments and suggestions.