In a move that could actually change the landscape of online media and search engine marketing, Microsoft has bid $44.6 Billion for Yahoo!

Some repurcussions if this is a successful takeover (just off my head…) :

• It’s going to be a one-on-one dog-fight between the big two- Google versus Microsoft + Yahoo!
• We might have Yahoo! Answers, Yahoo! Pipes and other services integrated right into the next version of Windows (GROAN!)
• Microsoft gets slapped by more Anti-trust cases? :P
• Microsoft will integrate both the search engines for a superior search engine and syndicate the same results on Yahoo! Search and Live.com . OR from a more strategic perspective: improvize on both the search engines independently and maintain their different USPs (GROAN! for the advertisers). Unless, they bundle this up with promotions for advertisers who advertise on both the search engines

Anywho, this is just off the top and I’m no speculator/analyst. The important question is: What happens next?