One fine day as a “loyal” customer (a part of the First Citizen’s Club - a customer “loyalty” program…indeed) of Shopper’s Stop (A Mumbai-based chain of malls started by the Raheja’s), I filled in the form for a special priveleges card - i-mint. The only reason I signed up (I think) was the fancy card with the red background . The benefits are not that great - they boast about how you can use it almost anywhere and collect points and redeem them for free gifts (and they decide which gifts!).

I wonder how collecting points helps someone; I would want a card that gives me discounts on the product that I just purchased or points that I can redeem for purchasing the same item for which I swiped the card. Why should I use the card if it gives me points which I can redeem only for the things that are on their list - more often those that I will hardly ever use!
I would have never signed up if I knew that they were going send me 2 more of those just because I’m an ICICI Debit Card and ICICI Credit Card user!

I just don’t want to mint anymore.

Uncategorized consumerism, customer rewards program, i-mint, marketing gimmick, rewards for points