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The web customer is purposeful, directed, action-oriented

This is an interesting excerpt from an article I just read. It emphasizes the importance of spreading ideas rather than imposing them on your web customer. Make your marketing message viral by being an apprentice of your customer rather than a marketer because they have the power to chose what they would like to see.
Marketers [...]

5 must-have profiles to boost your online brand

“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” from the [...]

Online advertising not in recession

No Online Ad Recession, Yet - eMarketer.
Check out this article that explains how online marketing is still not in recession (as per the definition)
“The consensus of economists around the world is that the definition of a recession is negative growth for a period of two or more consecutive quarters (based on year-over-year, not quarter-over-quarter, comparisons). [...]

Swine Flu: The Official CDC Social Media Toolkit

Swine Flu: The Official CDC Social Media Toolkit.
Social media goes beyond marketing and business. Check out this blogpost to learn more about how the Center for Disease Control and Prevention is using social media tools to spread awareness about the recent Swine Flu

Top 5 Reasons why you should NOT have a website

It’s easy to decide upon having a website for your company/start-up. Especially when you know that it hardly costs around $10 or less to register your name and nominal monthly charges which form less than 1% of your company overheads to get your site up and running on the web. So, why are you setting [...]

Social TV: Watch Hulu with Your Facebook and MySpace Friends

Social TV: Watch Hulu with Your Facebook and MySpace Friends.
Interesting. But can this beat being able to watch a game with your buddies in the comfort of your living room? I doubt!

31 Days to Build a Better Blog

31 Days to Build a Better Blog - Two Thirds Through Update

“My customers are around the world.” And your website?

This question came to my mind when I read this article on CircleID. While the article deals with privacy issues, it got me thinking about websites and how they could be customized to reach your scattered target audience on the globe.
It is a fundamental yet challenging question that an entrepreneur, a start-up or any established [...]

Mindshare - ideas, cross-talk, research and party

I attended Mindshare (LA) on 19th March and it was not one of the best networking events I’ve been to. Although, it would be unfair to say so as not all events are meant for networking :P. This interesting unconference with weird presentations (in the good sense) and some mind-blowing ideas was more about sharing [...]

A video interview with Douglas Howe

In an attempt to make this blog more lively and engaging, I would be adding some interesting video interviews. This video interview is one of the first in a series to come. Douglas Howe has broad experience with technology start-ups and has been my professor for entrepreneurship start-up strategies. Currently, he is working with an [...]