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Monthly Archives: July 2009

The web customer is purposeful, directed, action-oriented

This is an interesting excerpt from an article I just read. It emphasizes the importance of spreading ideas rather than imposing them on your web customer. Make your marketing message viral by being an apprentice of your customer rather than a marketer because they have the power to chose what they would like to see.
Marketers [...]

5 must-have profiles to boost your online brand

“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” from the [...]