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Monthly Archives: January 2009

Video Advertising versus Video Marketing

I asked a question on Linkedin (in extension to my previous blogpost) to survey how enterprises are using video advertising as a tool and I realized that it was a severely vague and one that could be easily misinterpreted. So this post is now sort of a clarification as well as an extension to the [...]

Video advertising for your business. Yes or no?

I was watching an episode of The Simpsons on Hulu and thought of writing this post. Around six months ago we wondered how YouTube would find ways to monetize their business. At this point in time, they already have an advertising program in place and serve over 100 million videos a day. Their revenue potential [...]

Why Web 2.0 for your enterprise?

First of all, thanks for reading this post. This is the first post on BQ in it’s new avatar as a business/internet marketing blog. To learn more about me, click here.
I think it’s imperative to start this blog by answering some fundamental questions related to the wide world of online marketing. By ‘wide world’ I mean the [...]