Bombay Quotient

Yesterday I visited a German Architecture and Furnishing Showroom (cum office) to select hardware for the new house I and my family would be moving to soon. As impressed as I was by the quality of the fixtures, it amazed me how there were few that were ‘really’ manufactured for the Indian market. Häfele Hardware […]

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I read about the Three Marketing Levers - Hope, Love and Fear on Seth Godin’s Blog. Not that I’m an ardent follower of his fundas of consumer psychology, but quite a lot of what he concludes about the subject (marketing) is pretty fundamental and most of his examples are convincing since they are very relevant […]

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In a move that could actually change the landscape of online media and search engine marketing, Microsoft has bid $44.6 Billion for Yahoo!
Some repurcussions if this is a successful takeover (just off my head…) :

It’s going to be a one-on-one dog-fight between the big two- Google versus Microsoft + Yahoo!
We might have Yahoo! Answers, […]

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